Google for WooCommerce vs Google Analytics for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Google Analytics for WooCommerce v2.4.4 · checked 23 Oct 2026 Free · ★ 2.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 100,000+ |
| Last updated | October 20, 2026 | October 20, 2026 |
| Editions | Google for WooCommerce | Google Analytics for WooCommerce |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Sends purchase and checkout events to GA4 with no code; Optional enhanced e-commerce events and 404 tracking; Respects the WP Consent API |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Built on classic WooCommerce hooks, which custom checkouts may skip; Only the events in its mapping are sent; Needs a GA4 property and e-commerce reporting set up in Google Analytics |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | gtag.js tracker loaded on store pages, Purchase, add-to-cart and checkout events mapped to WooCommerce hooks, Enhanced e-commerce remove-from-cart events, Enhanced e-commerce product impression and click events, Optional tracking of 404 pages, Captures add-to-cart, including AJAX and redirect flows, WP Consent API registration, utm_nooverride parameter for Google Ads referrals |
| Integrations | ||
| Marketing | Google Ads | — |
| Analytics | — | Google Analytics |
| E-commerce | Google Merchant Center, WooCommerce | — |
| Plugins | — | WP Consent API |
| Requires WordPress | 6.9 | 7.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |