GTM Kit vs WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM Kit v2.22.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | WooCommerce v11.2.1 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 30,000+ | 7M+ |
| Last updated | October 13, 2026 | October 9, 2026 |
| Editions | GTM Kit · GTM Kit Premium ($) | WooCommerce |
| Pros | Ships GA4 ecommerce data layer events for WooCommerce without custom code; Skips the container on staging, development and local sites; Site Health checks confirm the container actually reaches visitors | Simple and variable products, cart, checkout and coupons; Built-in payment, shipping zone, tax and email tools; REST API and WP-CLI commands for store management |
| Cons | Many commerce events (refunds, subscriptions, server-side orders) need the Premium add-on; Settings span many screens and can be confusing for non-developers; Anonymous usage sharing exists and must be left off if unwanted | Payments, shipping and tax all need setup before selling; Many advanced features come from paid marketplace add-ons; Contacts Woo and WordPress services for some optional features |
| Mentioned in our posts | — | 2 |
| More features | ||
| Other features | WooCommerce GA4 ecommerce events, Easy Digital Downloads GA4 events, Contact Form 7 submissions to data layer, Serve Google tag from own domain, Stape server-side container loader, Exclude URL patterns from container, WordPress Site Health tests, Container left out on staging, dev and local, Premium upgrade prompts and notices | Simple and variable products, Cart and checkout, Built-in offline payment methods and gateway API, Shipping zones and methods, Tax rates and calculation, Coupons, Order query API, REST API for products and orders, WP-CLI commands, Analytics reports |
| Integrations | ||
| Payment | — | PayPal |
| Analytics | Google Tag Manager, Stape, Mixpanel | WooCommerce usage tracking service |
| E-commerce | WooCommerce, Easy Digital Downloads | — |
| Plugins | Contact Form 7 | WooCommerce.com |
| Requires WordPress | 6.9 | 7.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | api-eu.mixpanel.com, jump.gtmkit.com, api.app.stape.io, api.app.eu.stape.io, g-1234.fps.goog, support.gtmkit.com | public-api.wordpress.com, woocommerce.com, api.webflow.com, tracking.woocommerce.com, www.paypal.com, www.sandbox.paypal.com, api-3t.sandbox.paypal.com, api-3t.paypal.com, dzv365zjfbd8v.cloudfront.net, api.wordpress.org, plugins.svn.wordpress.org, translate.wordpress.com, api64.ipify.org, ipecho.net, ident.me, tnedi.me, ipinfo.io, api.country.is |
| Blocks | — | 60 |
| Shortcodes | — | 7 |
| Custom tables | — | 31 |