Imagify vs Optimus
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Imagify v2.3.4 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details | Optimus v1.6.3 · checked 23 Oct 2026 Free + paid · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 900,000+ | 30,000+ |
| Last updated | September 7, 2026 | March 2, 2026 |
| Editions | Imagify · Imagify paid plan ($) | Optimus · Optimus HQ ($) · Optimus HQ PRO ($) |
| Pros | Converts images to WebP and AVIF on upload or in bulk; Compatibility code for WooCommerce, Yoast SEO and some form and storage plugins | Automatic compression on upload; Bulk optimizer for the existing media library; Free version for small uploads |
| Cons | Optimisation runs on the Imagify service and needs an account; Upgrade prompts appear as the free monthly quota runs down | Uploaded images are sent to the vendor's server; Free version has size limits; WebP and secure transport need Optimus HQ; Licence key checked with the vendor |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | AVIF delivery via Apache and IIS config, Bulk optimisation of media library and custom folders, Upgrade prompts when quota runs low ($), Optional Imagify Analytics toggle | Automatic compression of uploaded images, Bulk optimizer for the media library, WebP conversion ($), HTTPS transport to the optimization server ($) |
| Integrations | ||
| Analytics | Mixpanel (opt-in analytics) | — |
| Storage | Amazon S3 (WP Offload compatibility) | — |
| E-commerce | WooCommerce | — |
| Plugins | Yoast SEO, Gravity Forms | — |
| Other | Imagify API, Cloudflare Super Page Cache | Optimus API |
| Requires WordPress | 5.3 | 4.6 |
| Requires PHP | 7.4 | 5.6 |
| Tested up to | 7.1 | 6.9 |
| Phones home | Only if you agree | No |
| External services | cdn.mxpnl.com, app.imagify.io | optimus.io, verify.optimus.io |