Matomo vs WP Google Analytics Events
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Matomo v5.13.1 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details | WP Google Analytics Events v2.8.2 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 60,000+ | 5,000+ |
| Last updated | September 15, 2026 | April 2, 2024 |
| Editions | Matomo Analytics · Matomo premium plugins ($) | WP Google Analytics Events · WP Google Analytics Events Pro ($) |
| Pros | Self-hosted analytics with full data ownership; Visitor opt-out shortcodes and block for GDPR needs; WooCommerce, Easy Digital Downloads and MemberPress order tracking | Free click and scroll event tracking without writing JavaScript; Event definitions managed in the admin; Google Tag Manager and gtag snippet output; Shortcodes for saved click and scroll events |
| Cons | Needs a Matomo server, self-hosted or Matomo Cloud; Heatmaps, session recordings and similar tools are paid premium plugins; Some features call third-party APIs such as Bing and AI providers when configured | Readme states it does not support GA4; Pro upgrade prompts appear in several admin screens; Admin pages load Tailwind CSS from a public CDN |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Tracking code injected into the site, Analytics reports in the WordPress admin, Visitor opt-out shortcodes, Opt-out block for the block editor, Privacy badge shortcode, Multisite admin menu, Scheduled check for suggested plugins, Premium analytics add-ons such as heatmaps ($) | Click event definitions, Scroll depth event definitions, Sends events through dataLayer or gtag, Google Tag Manager snippet output, gtag configuration snippet output, Shortcodes for saved click and scroll events, Admin settings pages for events |
| Integrations | ||
| — | Drip sign-up form | |
| Analytics | — | Google Analytics (legacy ga.js and gtag), Google Tag Manager |
| E-commerce | WooCommerce, Easy Digital Downloads, MemberPress | — |
| Other | Anthropic, OpenAI, Bing | — |
| Requires WordPress | 4.8 | 3.0 |
| Requires PHP | 7.2.5 | — |
| Tested up to | 7.1.0 | 6.3.4 |
| Phones home | No | No |
| External services | json.aspsms.com, www.bing.com, api.matomo.org | www.googletagmanager.com, www.getdrip.com, cdn.tailwindcss.com, ga-dev-tools.appspot.com |
| Blocks | 1 | — |
| Shortcodes | 4 | 2 |