Migrate Guru vs WordPress Importer
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Migrate Guru v6.72 · checked 23 Oct 2026 Free · ★ 4.9/5 Visit Details | WordPress Importer v0.9.7 · checked 23 Oct 2026 Free · ★ 3.1/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 200,000+ | 2M+ |
| Last updated | August 28, 2026 | October 20, 2026 |
| Editions | Migrate Guru | WordPress Importer |
| Pros | Guided one-click migration or clone; Handles URL rewriting and serialised data; Recovery and white-label options | Imports posts, pages, custom post types, comments and terms; Maps authors to existing users; Can fetch attachments from the source site |
| Cons | Site data is processed on the vendor's servers; Sends site details to the vendor on activation and deactivation; Depends on the vendor service being available | Only reads WXR export files, not other platforms; Does not import themes, plugins or site settings; Attachment fetching depends on the source site staying reachable |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | One-click migration or clone through the vendor service, File and database transfer, Site recovery, WP-CLI commands, White-label login and plugin listing, Migration page in the WordPress admin | WXR export file import, Author mapping to existing users, Fetch attachments from the source site |
| Integrations | ||
| Plugins | Elementor | — |
| Other | Migrate Guru service | — |
| Requires WordPress | 4.0 | 5.2 |
| Requires PHP | 7.0 | 7.2 |
| Tested up to | 7.1 | 6.8 |
| Phones home | Yes | No |
| External services | mg.blogvault.net, fonts.googleapis.com | — |