LazyLoad by WP Rocket vs Converter for Media
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| Feature | LazyLoad by WP Rocket v2.4.1 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100,000+ | 500,000+ |
| Last updated | October 6, 2026 | October 14, 2026 |
| Editions | Lazy Load - Optimize Images | Converter for Media · Converter for Media PRO ($) |
| Pros | Three simple toggles: images, iframes/videos, YouTube thumbnails; Small script with no jQuery dependency; Filters and data-no-lazy attribute for fine-grained exclusions | Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence |
| Cons | Lazy loading only; no caching or file optimisation; Native browser lazy loading only through a code filter; Shows an Imagify promotion notice in the admin | AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API |
| Mentioned in our posts | 1 | — |
| Features (Speed Optimization plugins checklist) | ||
| Page cache | No | — |
| Browser cache | No | — |
| Minify CSS/JS | No | — |
| CDN | No | — |
| Object cache | No | — |
| Database cleanup | No | — |
| Free version | Yes | — |
| More features | ||
| Other features | Lazy load images, Lazy load iframes and videos, Replace YouTube iframes with a preview thumbnail, Lazy load inline background images, Exclusions via data-no-lazy, skip-lazy and filters, Native lazy loading via filter, Disabled on AMP pages | Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($) |
| Integrations | ||
| Social | YouTube | — |
| Plugins | AMP | — |
| Other | — | Cloudflare, Converter for Media API ($), Deactivation survey endpoint |
| Requires WordPress | 4.9 | 4.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | i.ytimg.com | api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com |