ShopMagic for WooCommerce vs WooCommerce

Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.

Feature ShopMagic for WooCommerce v4.9.3 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details WooCommerce v11.2.1 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details
At a glance
Active installs 10,000+ 7M+
Last updated October 22, 2026 October 9, 2026
Editions ShopMagic for WooCommerce · ShopMagic PRO add-ons ($) WooCommerce
Pros Event-based email workflows for WooCommerce; Built-in order and customer placeholders; Connects to several email marketing services Simple and variable products, cart, checkout and coupons; Built-in payment, shipping zone, tax and email tools; REST API and WP-CLI commands for store management
Cons Many advanced events and filters need paid PRO add-ons; Large plugin with many bundled libraries; Usage tracking asks for consent Payments, shipping and tax all need setup before selling; Many advanced features come from paid marketplace add-ons; Contacts Woo and WordPress services for some optional features
Mentioned in our posts — 2
More features
Other features Event-based automation workflows, WooCommerce mail templates for sending, Order placeholders such as totals, Saves confirmed marketing subscriptions, Recipe converter, PRO-only events and filters (upsell placeholders in free code) ($), PRO add-on detection ($) Simple and variable products, Cart and checkout, Built-in offline payment methods and gateway API, Shipping zones and methods, Tax rates and calculation, Coupons, Order query API, REST API for products and orders, WP-CLI commands, Analytics reports
Integrations
Payment — PayPal
Email Mailchimp, GetResponse, MailerLite, Postmark —
CRM ActiveCampaign —
Analytics — WooCommerce usage tracking service
E-commerce WooCommerce —
Plugins — WooCommerce.com
Requires WordPress 6.4 7.0
Requires PHP 7.4 7.4
Tested up to 7.1 7.1
Phones home Only if you agree Only if you agree
External services shopmagic.app, www.wpdesk.pl, mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, api.getresponse.com, api3.getresponse360.com, api3.getresponse360.pl, data.wpdesk.org, connect.mailerlite.com public-api.wordpress.com, woocommerce.com, api.webflow.com, tracking.woocommerce.com, www.paypal.com, www.sandbox.paypal.com, api-3t.sandbox.paypal.com, api-3t.paypal.com, dzv365zjfbd8v.cloudfront.net, api.wordpress.org, plugins.svn.wordpress.org, translate.wordpress.com, api64.ipify.org, ipecho.net, ident.me, tnedi.me, ipinfo.io, api.country.is
Blocks — 60
Shortcodes — 7
Custom tables — 31