UpdraftPlus Migrator vs WordPress Importer

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Feature UpdraftPlus Migrator checked 23 Oct 2026 Paid Visit Details WordPress Importer v0.9.7 · checked 23 Oct 2026 Free · ★ 3.1/5 Visit Details
At a glance
Active installs — 2M+
Last updated — October 20, 2026
Editions — WordPress Importer
Pros — Imports posts, pages, custom post types, comments and terms; Maps authors to existing users; Can fetch attachments from the source site
Cons Needs a Premium plan or Migrator licence; plans run from $70 to $399 per year; Vendor page does not say whether the free plugin can migrate Only reads WXR export files, not other platforms; Does not import themes, plugins or site settings; Attachment fetching depends on the source site staying reachable
Mentioned in our posts 1 —
More features
Other features — WXR export file import, Author mapping to existing users, Fetch attachments from the source site
Requires WordPress — 5.2
Requires PHP — 7.2
Tested up to — 6.8
Phones home — No