Google Analytics for WooCommerce vs WooPayments
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google Analytics for WooCommerce v2.4.4 · checked 23 Oct 2026 Free · ★ 2.8/5 Visit Details | WooPayments v11.2.0 · checked 23 Oct 2026 Free · ★ 3.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100,000+ | 800,000+ |
| Last updated | October 20, 2026 | October 8, 2026 |
| Editions | Google Analytics for WooCommerce | WooPayments |
| Pros | Sends purchase and checkout events to GA4 with no code; Optional enhanced e-commerce events and 404 tracking; Respects the WP Consent API | Card payments managed from the WordPress dashboard; Built-in fraud screening and duplicate payment detection; Multi-currency pricing with a currency switcher block |
| Cons | Built on classic WooCommerce hooks, which custom checkouts may skip; Only the events in its mapping are sent; Needs a GA4 property and e-commerce reporting set up in Google Analytics | Needs a WooPayments account before it can take payments; Only available in the countries WooPayments supports |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | gtag.js tracker loaded on store pages, Purchase, add-to-cart and checkout events mapped to WooCommerce hooks, Enhanced e-commerce remove-from-cart events, Enhanced e-commerce product impression and click events, Optional tracking of 404 pages, Captures add-to-cart, including AJAX and redirect flows, WP Consent API registration, utm_nooverride parameter for Google Ads referrals | Card payment gateway for WooCommerce, Checkout integration and payment fields, Fraud screening service, Duplicate payment detection, Multi-currency pricing, Multi-currency switcher block, WooPay express checkout scheduling and session handling |
| Integrations | ||
| Payment | — | Stripe |
| Analytics | Google Analytics | — |
| Plugins | WP Consent API | — |
| Other | — | FedEx |
| Requires WordPress | 7.0 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | — | translate.wordpress.com, pay.woo.com, public-api.wordpress.com, jetpack.wordpress.com |
| Blocks | — | 1 |