WooCommerce vs Conversion Tracking for WooCommerce
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| Feature | WooCommerce v11.2.1 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Conversion Tracking for WooCommerce v2.1.6 · checked 23 Oct 2026 Free + paid · ★ 3.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 7M+ | 20,000+ |
| Last updated | October 9, 2026 | October 6, 2026 |
| Editions | WooCommerce | Conversion Tracking for WooCommerce · Conversion Tracking for WooCommerce Pro ($) |
| Pros | Simple and variable products, cart, checkout and coupons; Built-in payment, shipping zone, tax and email tools; REST API and WP-CLI commands for store management | Sends cart, checkout and purchase events to several ad platforms; Settings page for each tracking ID, no theme edits needed; Custom code box for other tracking services |
| Cons | Payments, shipping and tax all need setup before selling; Many advanced features come from paid marketplace add-ons; Contacts Woo and WordPress services for some optional features | Pro features are advertised in the admin, not included here; Each integration needs its own ID typed into settings; Ad pixels load third-party scripts on store pages |
| Mentioned in our posts | 2 | — |
| More features | ||
| Other features | Simple and variable products, Cart and checkout, Built-in offline payment methods and gateway API, Shipping zones and methods, Tax rates and calculation, Coupons, Order query API, REST API for products and orders, WP-CLI commands, Analytics reports | Google Analytics 4 events, Google Ads tag and conversions, Meta (Facebook) pixel events, X (Twitter) universal tag, Custom tracking code box, Cart, checkout and purchase event dispatch, Conversion Tracking settings page |
| Integrations | ||
| Payment | PayPal | — |
| Marketing | — | Google Ads, Meta Pixel, X (Twitter) Universal Tag |
| Analytics | WooCommerce usage tracking service | Google Analytics 4 |
| E-commerce | — | WooCommerce |
| Plugins | WooCommerce.com | — |
| Requires WordPress | 7.0 | 5.4 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | public-api.wordpress.com, woocommerce.com, api.webflow.com, tracking.woocommerce.com, www.paypal.com, www.sandbox.paypal.com, api-3t.sandbox.paypal.com, api-3t.paypal.com, dzv365zjfbd8v.cloudfront.net, api.wordpress.org, plugins.svn.wordpress.org, translate.wordpress.com, api64.ipify.org, ipecho.net, ident.me, tnedi.me, ipinfo.io, api.country.is | icanhazip.com, www.googletagmanager.com, connect.facebook.net, static.ads-twitter.com, api.appsero.com |
| Blocks | 60 | — |
| Shortcodes | 7 | — |
| Custom tables | 31 | — |