WooCommerce vs WooCommerce Google Analytics Pro
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | WooCommerce v11.2.1 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Google Analytics Pro v2.2.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 7M+ | — |
| Last updated | October 9, 2026 | — |
| Editions | WooCommerce | WooCommerce Google Analytics Pro ($) |
| Pros | Simple and variable products, cart, checkout and coupons; Built-in payment, shipping zone, tax and email tools; REST API and WP-CLI commands for store management | Sends e-commerce events to GA4 with revenue options; Can exclude admins and chosen user roles from tracking; Consent mode defaults and user ID tracking included |
| Cons | Payments, shipping and tax all need setup before selling; Many advanced features come from paid marketplace add-ons; Contacts Woo and WordPress services for some optional features | Needs a Google account authorisation before events are sent; Paid product, overlapping with the free Google Analytics for WooCommerce plugin; Setup spans the WooCommerce settings page and Google Analytics |
| Mentioned in our posts | 2 | — |
| More features | ||
| Other features | Simple and variable products, Cart and checkout, Built-in offline payment methods and gateway API, Shipping zones and methods, Tax rates and calculation, Coupons, Order query API, REST API for products and orders, WP-CLI commands, Analytics reports | Server-side events through the Google Analytics Collect API ($), E-commerce event tracking ($), Email event tracking ($), Optional user ID tracking ($), Option to include tax and shipping in revenue ($), Exclude admins and chosen user roles from tracking ($), Google Consent Mode default settings ($), utm_nooverride added to return URLs for Google Ads referrals ($) |
| Integrations | ||
| Payment | PayPal | — |
| Analytics | WooCommerce usage tracking service | Google Analytics ($) |
| Plugins | WooCommerce.com | — |
| Requires WordPress | 7.0 | 5.6 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | No |
| External services | public-api.wordpress.com, woocommerce.com, api.webflow.com, tracking.woocommerce.com, www.paypal.com, www.sandbox.paypal.com, api-3t.sandbox.paypal.com, api-3t.paypal.com, dzv365zjfbd8v.cloudfront.net, api.wordpress.org, plugins.svn.wordpress.org, translate.wordpress.com, api64.ipify.org, ipecho.net, ident.me, tnedi.me, ipinfo.io, api.country.is | api.wordpress.org |
| Blocks | 60 | — |
| Shortcodes | 7 | — |
| Custom tables | 31 | — |