Customer Info vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Customer Info v1.1 · checked 23 Oct 2026 Free Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | Customer Info | GTM4WP - Google Tag Manager for WordPress |
| Pros | Customer orders, billing and shipping in one screen; Subscription status from WooCommerce Subscriptions; Intercom and Help Scout conversations in the customer view | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires WooCommerce; Extra panels need Intercom, Help Scout or Affiliate for WooCommerce set up | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Customer lookup page under WooCommerce, Customer order history, Subscription status for the customer, Connected stores list, Affiliate figures from Affiliate for WooCommerce, Intercom conversations for the customer, Help Scout conversations for the customer, Licence and activation counts from WooCommerce API Manager | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| CRM | Intercom, Help Scout | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | WooCommerce Subscriptions, Affiliate for WooCommerce, WooCommerce API Manager | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | api.helpscout.net, api.intercom.io | www.googletagmanager.com |