GTM4WP - Google Tag Manager for WordPress vs Login & Shop as Customer for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Login & Shop as Customer for WooCommerce v1.2.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Login & Shop as Customer for WooCommerce ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Switch to a customer account from the admin bar; Customer search picker in the switch dialog; Each switch logged with login and logout times; Login History list in the admin |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid product sold through WooCommerce.com; Requires WooCommerce to be active; Login History grows as a custom post type |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Switch to customer from the admin bar ($), Customer search in the switch dialog ($), Login History custom post type ($), Logout time recorded on logout ($), Front-end bar showing the switched session ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |