GTM4WP - Google Tag Manager for WordPress vs Microsoft Clarity
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Microsoft Clarity v0.10.37 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 200,000+ |
| Last updated | October 12, 2026 | October 23, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Microsoft Clarity |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Free session recordings and heatmaps; Server-side event collection in addition to the script; Works with WooCommerce orders and products |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Session data is stored by Microsoft in its dashboard; Brand Agents send store data to Microsoft-hosted services once connected; Some features are marked experimental |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Clarity tracking script in the site head, Server-side event collection to Clarity, Brand Agents script on the front end, Brand Agents connect endpoint, WooCommerce order and product webhooks, Experimental Brand Agents features, off by default |
| Integrations | ||
| CRM | — | HubSpot |
| Analytics | Google Tag Manager | Microsoft Clarity |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Yoast SEO |
| Requires WordPress | 6.3 | 4.0 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | ai.clarity.ms, clarity.azure-api.net |