Microsoft Clarity
200,000+ active installs · Rated 4.5/5 · Updated October 23, 2026
Microsoft Clarity adds the Clarity tracking script to the site, so session recordings, heatmaps and insights can be viewed in the Clarity dashboard. It also includes Brand Agents, an optional AI shopping assistant that connects to WooCommerce and other services through a Microsoft-hosted service. It suits site owners who want free behaviour analytics. Limit: recordings and insights are viewed in Microsoft's dashboard, and the Brand Agents features send store data to Microsoft-hosted services once connected.
Pros
- Free session recordings and heatmaps
- Server-side event collection in addition to the script
- Works with WooCommerce orders and products
Cons
- Session data is stored by Microsoft in its dashboard
- Brand Agents send store data to Microsoft-hosted services once connected
- Some features are marked experimental
Topics: Ecommerce plugins
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