GTM4WP - Google Tag Manager for WordPress vs PW WooCommerce Gift Cards Pro
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | PW WooCommerce Gift Cards Pro v3.95 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | PW WooCommerce Gift Cards Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Gift card product type with balance tracking; Designable gift card email; Balance check shortcode and REST API |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid product that needs a Pimwick licence key; Updates come through the vendor updater; Expressive checkout needs the matching gateway integration |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Gift card product type ($), Designable gift card email ($), Gift card balance check shortcode ($), Balance check and debit over AJAX for the front end ($), Gift card section in the WooCommerce account menu ($), REST API for gift cards ($), Redemption restrictions per product ($), Licence activation and vendor updater ($) |
| Integrations | ||
| Payment | — | WooCommerce PayPal Payments ($), WooCommerce Payments ($), WooCommerce Stripe Gateway ($) |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | Event Solution (Eventin) ($) |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | pimwick.com |
| Shortcodes | — | 1 |