GTM4WP - Google Tag Manager for WordPress vs SureCart
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | SureCart v4.10.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 80,000+ |
| Last updated | October 12, 2026 | October 20, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | SureCart · SureCart paid plans ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Checkout, payments and subscriptions run on the hosted platform, keeping the WordPress database smaller; Free plan includes subscriptions, order bumps, upsells and coupons; Several payment processors: Stripe, PayPal, Mollie, Razorpay and Paystack |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Store data and payments depend on the SureCart cloud platform; The Launch plan charges a 2.9 percent transaction fee; paid plans have none; Needs a SureCart account and platform connection before the store works |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Subscriptions and recurring billing, Order bumps, Post-purchase upsell funnels, Affiliate program, Software license keys, Abandoned checkout tracking, Coupons, Product reviews |
| Integrations | ||
| Payment | — | Stripe, PayPal, Razorpay, Paystack, Mollie |
| Analytics | Google Tag Manager | Google Analytics, Meta Pixel |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Elementor, LearnDash, Beaver Builder, Divi, Yoast SEO |
| Other | — | Google reCAPTCHA, Google Maps Places, OttoKit webhook |
| Requires WordPress | 6.3 | 6.8 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | app.surecart.com, api.surecart.com, webhook.ottokit.com, surecart.com, www.google.com, integrations-catalog.surecart.com, checkout.razorpay.com, places.googleapis.com |
| Blocks | — | 60 |
| Shortcodes | — | 3 |