GTM4WP - Google Tag Manager for WordPress vs Tracklution for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Tracklution for WooCommerce v1.1.0 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Tracklution for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Sends Purchase, AddToCart and checkout events to ad platforms; Optional same-origin proxy (beta) for tracking requests; Excluded URL list for add to cart tracking |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Tracklution account and ID; Visitor IP, user agent and cookies go to a third-party backend; Same-origin proxy is marked beta |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Base tracking pixel in every page head, Purchase event on the order received page, AddToCart event, ViewContent event on product pages, InitiateCheckout event, Creates WooCommerce webhooks for order data, Excluded URLs for add to cart tracking, Same-origin proxy (beta) for tracking requests |
| Integrations | ||
| Marketing | — | Ad platforms via Tracklution (Facebook, Google Ads, TikTok, GA4) |
| Analytics | Google Tag Manager | Tracklution tracking backend |
| E-commerce | WooCommerce | WooCommerce webhooks |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.6 |
| Phones home | No | No |
| External services | www.googletagmanager.com | tracking.leadspark.io |