Tracklution for WooCommerce

Plugin · Free

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Tracklution for WooCommerce sends shop events such as page views, add to cart, checkout and purchases to ad platforms through the Tracklution tracking service. It adds a base pixel to every page and can send order data from WooCommerce webhooks. Suits WooCommerce shops that already use Tracklution for ad tracking. Limit: it needs a Tracklution ID and an account, and visitor IP, user agent and cookies go to the Tracklution backend.

Pros

  • Sends Purchase, AddToCart and checkout events to ad platforms
  • Optional same-origin proxy (beta) for tracking requests
  • Excluded URL list for add to cart tracking

Cons

  • Needs a Tracklution account and ID
  • Visitor IP, user agent and cookies go to a third-party backend
  • Same-origin proxy is marked beta

Topics: Ecommerce plugins

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