GTM4WP - Google Tag Manager for WordPress vs Web Stories
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Web Stories v1.42.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 60,000+ |
| Last updated | October 12, 2026 | May 15, 2025 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Web Stories |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Free and open source (Apache 2.0) from Google; Publishes tap-through, AMP-friendly visual stories; Optional ad, shopping and embed features |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Stories are a separate post type, not ordinary page content; Ad and shopping features need third-party accounts; Opt-in usage tracking exists, off until a user opts in |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Experiments admin page, AMP story player output, Google Ad Manager ads in stories, Google AdSense ads in stories, MGID ad widgets, WooCommerce product lookup for shopping tags, Shopify product lookup, oEmbed embeds in stories, Hotlinked media copied to the media library, Google Fonts for story text |
| Integrations | ||
| Marketing | — | Google Ad Manager, Google AdSense, MGID |
| Analytics | Google Tag Manager | Google Site Kit |
| Social | — | |
| E-commerce | WooCommerce | WooCommerce, Shopify |
| Plugins | Contact Form 7, Polylang, WPML | Advanced Custom Fields |
| Requires WordPress | 6.3 | 6.6 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.8 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | wp.stories.google, cdn.ampproject.org, fonts.googleapis.com |
| Blocks | — | 1 |