GTM4WP - Google Tag Manager for WordPress vs Google Analytics for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Google Analytics for WooCommerce v2.4.4 · checked 23 Oct 2026 Free · ★ 2.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 100,000+ |
| Last updated | October 12, 2026 | October 20, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Google Analytics for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Sends purchase and checkout events to GA4 with no code; Optional enhanced e-commerce events and 404 tracking; Respects the WP Consent API |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Built on classic WooCommerce hooks, which custom checkouts may skip; Only the events in its mapping are sent; Needs a GA4 property and e-commerce reporting set up in Google Analytics |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | gtag.js tracker loaded on store pages, Purchase, add-to-cart and checkout events mapped to WooCommerce hooks, Enhanced e-commerce remove-from-cart events, Enhanced e-commerce product impression and click events, Optional tracking of 404 pages, Captures add-to-cart, including AJAX and redirect flows, WP Consent API registration, utm_nooverride parameter for Google Ads referrals |
| Integrations | ||
| Analytics | Google Tag Manager | Google Analytics |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | WP Consent API |
| Requires WordPress | 6.3 | 7.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | — |