GTM4WP - Google Tag Manager for WordPress vs YITH WooCommerce Product Add-ons & Extra Options Premium
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | YITH WooCommerce Product Add-ons & Extra Options Premium v4.36.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | YITH WooCommerce Product Add-ons & Extra Options · YITH WooCommerce Product Add-ons & Extra Options Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Many field types, including file upload and calendar; Options can be shown only to chosen user roles; Product add-on type can bundle or upsell other products; Works with WPML and several WooCommerce extensions |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Large settings surface that takes time to learn; Requires a paid YITH licence and WooCommerce; Stores its options in custom database tables |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | File upload field with drag and drop ($), Calendar field with date and time ranges ($), Number fields with min, max and free-selection rules ($), Colour swatch options with single or multiple selection ($), Show options only to chosen user roles ($), Product add-on that adds other products to the order ($), Edit add-on values of a cart item ($), Colour label variations module ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | WPML ($), WooCommerce Product Bundles ($), YITH WooCommerce Multi Currency Switcher ($), YITH WooCommerce Multi Vendor ($) |
| Requires WordPress | 6.3 | 6.9 |
| Requires PHP | 8.0 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | support.yithemes.com, o37n31x524.execute-api.eu-north-1.amazonaws.com, yithemes.com, licence.yithemes.com, casper.yithemes.com |
| Shortcodes | — | 1 |
| Custom tables | — | 3 |