The most straightforward reason why you should be sending email newsletters is to keep your customers engaged so that they keep coming back to your website and to drive repeated sales.
Let’s dive deep into other reasons why you shouldn’t skip sending newsletters.
- Educational Content and Value-Added Information: Share expertise and send educational content on products, industry trends, and tips. WordPress newsletter plugins can help you with this and boost credibility, position the brand as a niche authority, and build trust.
- Product Announcements and Updates: Excite your customers with product announcements or updates and increase website traffic. To back that up, here’s a stat – newsletters help make customers spend 80% more time on your website.
- Recover Abandoned Carts: Launch campaigns using WordPress newsletter plugins to remind customers of abandoned items. Increase conversions and recover potential sales effectively.
- Feedback and Surveys: Utilize WordPress Newsletter plugins for customer feedback. Include surveys, and request reviews to understand satisfaction, preferences, and areas for improvement.
Key Features to Look for in a Newsletter Plugin
You always come to a confusing place before you settle on installing a plugin for your WordPress site. There are a lot of WordPress newsletter plugins available, and it is not easy to just pick one and expect the desired results from it.
Here is a list of features you should be looking for before you invest in a newsletter wordpress plugin.
Ease of Use:
The first step is ensuring the plugin is user-friendly and integrates seamlessly with your WordPress dashboard. An intuitive interface makes it easier to create, manage, and send newsletters without requiring extensive technical knowledge.
Responsive Email Templates:
Check if the newsletter plugin for WordPress has responsive email templates that look good and function well on various devices, including desktops, tablets, and mobile phones. This is essential for delivering a consistent and visually appealing experience to your subscribers.
Subscription Forms and Opt-In Management:
Look for a plugin that provides customizable subscription forms. These forms allow you to collect email addresses and other relevant information from your website visitors. The ability to manage opt-ins and comply with privacy regulations (such as GDPR) is crucial for building a legal and engaged subscriber list.
Integration with Third-Party Services:
Check if the plugin integrates with popular third-party services, such as e-commerce platforms, CRM systems, and analytic tools. Seamless integration can streamline your workflow and enhance the functionality of your email marketing strategy.
Analytics and Reporting:
A good newsletter plugin for WordPress should provide analytics and reporting tools to track the performance of your email campaigns. Look for features like open rates, click-through rates, and subscriber engagement metrics. These insights help you understand what works and refine your future campaigns.
Retainful
Retainful is a top-notch WordPress newsletter plugin that seamlessly combines user-friendliness with robust automation capabilities. Simplifying the process of building a subscriber list, the plugin incorporates effective popups and sign-up forms to collect email addresses effortlessly.
Enhancing customization, Retainful offers responsive pre-built templates that can be easily tailored to your preferences through a convenient drag-and-drop feature. The advanced segmentation feature adds precision to managing your subscriber list.
What sets this newsletter plugin apart is its versatility in pre-built newsletter campaigns – ranging from product launches and recommendations to win-back strategies, with the option to create customized campaigns based on your brand’s unique needs.
To empower your decision-making, this newsletter plugin for WordPress includes an advanced reporting and analytics feature. These actionable reports provide valuable insights, allowing you to fine-tune and optimize your campaigns for maximum effectiveness. The best part about this plugin is that it has a free plan.
Key Features
- Easy integration
- Pre-built responsive templates
- Easy to use drag and drop email editor
- Popups and sign-up forms
- An array of pre-built campaigns
- Options to build your own new campaign
- Advanced segmentation
- Actionable reports
Set up newsletter campaigns for any occasion using Retainful’s easy-to-set-up automation workflow.
MailPoet
MailPoet newsletter plugin for WordPress seamlessly collects emails through sign-up forms on checkout or landing pages, allowing list building. Segmenting by behavior and interest is easy, and customization is a breeze with 50 templates and a drag-and-drop editor. A standout feature of this WordPress newsletter plugin is its automated blog post notifications. The automated email sequences nurture leads and improve engagement.
Key Features
- Prebuilt newsletter templates
- Blog post notifications
- Behavior-based segmentation
- Sign up forms
- Advanced analytics
- Google Analytics integration
Pros
- Intuitive interface
- Easy integration
- Email sequence automation
Cons
- Scalability limitations
- Limited reporting
- Occasional deliverability issues
Omnisend
Omnisend is a top-notch newsletter plugin for WordPress, ideal for creators and website owners looking to boost their audience engagement and grow their online presence.
With Omnisend, you can easily design and send beautiful newsletters that captivate your subscribers. Its user-friendly interface and powerful automation features make managing your email campaigns a breeze.
Whether you’re a blogger, content creator, or small business owner, Omnisend provides all the tools you need to connect with your audience effectively. Trusted by 100,000 website owners, Omnisend helps you take your email marketing to the next level with minimal effort.
Key Features
- Automated campaigns
- Opt-in forms
- Responsive email & form templates
- SMS marketing
- Built-in analytics & dashboards
Pros
- Easy to use with a drag-and-drop editor
- Powerful automation features for targeted email campaigns
- Comprehensive analytics to track your email performance
Cons
- Only available in English
Newsletter
Newsletter is a popular WordPress plugin for newsletter scheduling and automation. The segmentation feature ensures that your newsletters reach the right audience. You can use subscription forms to build your email list effortlessly. The drag-and-drop feature lets you create your desired template. The best part about this WordPress newsletter plugin is that it is compatible with most SMTP plugins.
Key Features
- Drag and drop editor
- Seamless integration with third-party mail delivery services like Amazon SES and Mailgun.
- Analytics and Reporting
- Advanced segmentation and targeting
Pros
- Drag and drop email composer
- Free and paid add-ons available
Cons
- Steep learning curve
- Slow support team response
Mailster
Mailster delivers newsletters tailored to different time zones and has a collection of 400 email templates. This WordPress newsletter plugin makes customization seamless through the use of merge tags, enhancing the level of personalization in your communications.
Mailster also offers a convenient pre-check feature, allowing you to test and refine your newsletters before sending them out. Additionally, this newsletter plugin for WordPress includes an autoresponder feature to streamline your communication strategy. However, it’s essential to note that some users have reported occasional complexities in configuring advanced settings, which might pose a challenge for newcomers.
Key Features
- Welcome Emails.
- Birthday, Follow-up/Drip Campaigns.
- Merge tags for personalization
- Advanced Segmentation
- Time zone-based newsletter delivery
Pros
- Automated email sequences
- Advanced segmentation
- Public archive of your latest newsletters
Cons
- Technical knowledge required
- Limited integrations
Brevo
Brevo, formerly known as Sendinblue, is a popular newsletter plugin for WordPress. The plugin has a lot of customizable templates and real-time reports, offering users deeper insights into their campaigns.
The subscription forms facilitate seamless email address collection, and you have the flexibility to import contact lists in TXT or CSV formats.
With advanced segmentation capabilities, this WordPress newsletter plugin empowers you to create targeted campaigns, ensuring maximized reach and engagement. However, it’s worth noting that some users have reported occasional delays in customer support response times as a potential setback.
Key Features
- Drag and drop email builder
- CSV and TXT contact file import
- Subscription forms
- Email list segmentation
- Analytics and Reporting
Pros
- User-friendly interface
- Trigger-based emails
- Basic CRM for managing contacts
Cons
- Inconsistent Deliverability
- Delayed customer support response times.
Hubspot
HubSpot excels in personalization through dynamic content and offers a user-friendly experience with its drag-and-drop feature, providing over 20 predesigned templates for easy customization.
Its segmentation capabilities ensure precise targeting in email campaigns. As an effective WordPress newsletter signup plugin, HubSpot includes a dedicated sign-up template, and A/B testing empowers users to experiment with campaign attributes for informed decision-making.
HubSpot’s analytics offer a comprehensive overview of campaign performance. However, users note a drawback: the pricing, which some find relatively higher compared to other WordPress newsletter plugins. This may be a consideration for budget-conscious users.
Key Features
- Comprehensive analytics
- A/B testing
- Dedicated newsletter sign-up form
- Segmentation
- CRM integration
Pros
- Automated email sequences
- Segmentation and personalization
Cons
- Expensive for higher subscriber counts
- Broader marketing platform – some features might be unnecessary to you if you only need a basic newsletter tool.
AcyMailing
AcyMailing goes beyond being a simple WordPress newsletter plugin by incorporating marketing automation alongside its dedicated sending service. The plugin excels in seamless contact management, allowing easy importation of contacts across platforms.
Its user-friendly drag-and-drop email editor facilitates the creation of visually appealing templates, while the A/B testing feature refines campaign strategies for optimal results. This WordPress newsletter plugin offers convenient social media sharing options, enhancing the reach and engagement of your campaigns.
As a comprehensive plugin with various features, it might be perceived as more resource-intensive, particularly for websites with specific performance requirements or limitations.
Key Features
- Easy contact import
- Drag and drop email editor
- Social media sharing options
- A/B testing
- Enhanced data security with captchas
Pros
- Spam testing
- Trigger-based email automations
Cons
- Scalability issues
- Limited reporting capabilities
Sender
Sender provides a seamless experience with its customizable pre-built templates, easily editable through the intuitive drag-and-drop editor. These templates ensure mobile responsiveness and offer the convenience of incorporating images sourced effortlessly from free stock through a dedicated feature.
The plugin’s popups and forms are instrumental in building a robust subscriber list. The reporting and analytics feature provides easily comprehensible reports, offering insights to refine and optimize your campaigns. It’s worth noting that some users of this WordPress newsletter plugin have reported a potential drawback – the absence of advanced automation capabilities compared to other email marketing tools in the market.
Key Features
- Transactional email campaigns
- Free stock image access
- Drag and drop editor
- Popups and forms
- Mobile responsive templates
Pros
- Comprehensive reports
- Drag-and-Drop Design
Cons
- Limited integrations
- The free plan includes Sender’s branding in your emails.
WeMail
WeMail is a newsletter plugin for WordPress that offers the sending of both newsletters and transactional emails. Enhancing subscriber engagement is made easy with subscription forms that can be strategically placed at the end of every blog post to build a robust list.
With this WordPress plugin for newsletters, you have the flexibility to send newsletters and emails through various providers such as Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or any SMTP provider of your choice. Despite its versatile feature set, some users have reported a potential drawback – WeMail has a relatively limited range of available integrations compared to other email marketing tools in the market.
Key Features
- Transactional email automation
- Subscription form
- Easy integration with SMTP providers
- Segmentation
Pros
- Opt-in forms
- Segmentation
- Automated emails
Cons
- Limited integrations
- Delayed response from the support team
Schedule newsletter campaigns with attractive templates and easy automation using Retainful now.
Get started with Newsletters today
And there you have it, the 10 best WordPress newsletter plugins. We’ve carefully selected and outlined the top options, highlighting their features to help you find the perfect fit for your site.
Keeping your audience engaged requires ongoing effort, but the right newsletter plugin can simplify the process.
Be sure to choose a plugin that includes all the essential features you need, and don’t hesitate to try out the free trials to familiarize yourself with the functionality before committing.
