Travel is big money, and the travel and tourism industries make up a sizeable share of the global economy.
Anyone running a travel or tourism website therefore has plenty at stake. Good looks and a smooth ride matter, because the people browsing could be planning a trip to your area soon.
In practice, you want a theme with things like booking plugins for hospitality businesses, polished galleries for photos and video, and clear navigation so visitors can move around easily. Beyond the travel-focused plugins and add-ons, the themes below all share the usual basics: plenty of attractive fonts, color skins and shortcodes that save you time. If you get stuck during setup or later on, each one is backed by a team known for good support and customer service.
Travel Agency Themes
| Product | Best for | Price | Rating | Active installs |
|---|---|---|---|---|
| Embark | Paid | |||
| TravelKit | Paid | |||
| Travel Tour | Paid | |||
| Travelo | Paid | |||
| Entrada | Paid | |||
| Traveler | Paid | |||
| Adventure Tours | Paid | |||
| Trendy Travel | Paid | |||
| CityTours | Paid | |||
| Love Travel | Paid | |||
| Altair | Paid | |||
| GoExplore | Paid | |||
| Book Your Travel | Paid | |||
| Cousteau Pro (formerly Cousteau) | ||||
| Tour Package | Paid | |||
| Avada | Paid | |||
| Midway | Paid | |||
| Trek | Paid | |||
| Tour Operator | Paid | |||
| Wildcat | Paid | |||
| Bellevue | Paid | |||
| Holiday | Paid | |||
| Flawleshotel | Paid | |||
| Soho Hotel | Paid | |||
| Nice Hotel | Paid | |||
| Viva Hotel | Paid | |||
| Nation Hotel | Paid | |||
| Travelista | Paid | |||
| Himmelen | Paid | |||
| WPVoyager | Paid | |||
| Passenger | Paid | |||
| Evoke | Paid | |||
| Travel | Paid | |||
| Listify | Paid | |||
| Launchkit | Paid | |||
| The Navigator | Paid |
Embark
Dull design costs tour and travel companies bookings. To give yours a modern look backed by lots of features, try Embark first.
You get three demos aimed at different travel niches, so you can launch fast. You are not stuck with them, though: the live front-end drag-and-drop builder lets you change the demo templates or design a layout of your own. On top of that, there are more than 20 page templates for building out a full site and over 40 widgets for adding useful extras to your pages.
There is more. The Master Slider Pro plugin is included, which is handy for showing photos of the destinations you sell. You also get a capable form builder and secure PayPal integration from the start. A one-click guided installer can have the theme set up in under three minutes.
Listing every Embark feature would take a few hundred more words. Put simply, tour and travel sites need flexibility above all, and this theme gives you plenty of it.
TravelKit
People call a product “turnkey” when it arrives with nearly all you need. Package holidays are exactly that for an agency, so a theme aimed at agencies borrowing the idea is no surprise. Enter TravelKit and its all-in-one pitch.
An agency that sells complete holidays needs a website that can do a lot. TravelKit offers five demos with quite different designs so you can start right away. Whichever one you pick, you get custom post types for hotel reservations, flight bookings and even vehicle rental, plus the option to build striking galleries of your destinations.
Customization is generous too, with a choice of Google Fonts and many color schemes. Layouts are built with the bundled Visual Composer plugin, which adds more than 20 shortcodes for fine-tuning your design.
Big promises need backing up, and TravelKit backs them up. Put it on the shortlist when you choose the base for your agency’s site.
Travel Tour
Online booking is something nearly every tour business wants. Travel Tour handles it with an adaptable tour management setup that customers find easy.
Booking is designed to go smoothly from start to finish. You can set up several kinds of tours, such as single-day and multi-day trips, and make them repeat on a schedule. Visitors pick a tour from a simple booking sidebar and can pay by PayPal, credit card or bank transfer. You can offer more than one price option and let customers enter discount vouchers at checkout. Once they have booked, customers get their own dashboard to see past and upcoming bookings, check receipts, keep wishlists and review tours they have taken.
Setting the site up is meant to be just as easy. The theme includes the GoodLayers Page Builder, a drag-and-drop tool that shows your edits as you make them. There is a good stock of demo content, from headers to layouts and menus, and the demo importer lets you keep only the pieces you want. After launch, an admin panel lets you approve or decline bookings quickly, along with other tasks.
Strongly recommended: Travel Tour keeps the customer side simple and gives you what a responsive booking site needs with little work on your end.
Travelo
Travelo has an eye-catching slider and a straightforward booking system that helps visitors find the travel package they want. PayPal payments are supported, and the flat, responsive design displays well on phones and tablets. With more than 55 shortcodes, you can avoid writing messy code yourself.
Entrada
Not every holidaymaker wants a sunlounger. Plenty spend their break hiking, climbing or exploring outdoors. Entrada serves them well.
You can launch quickly by choosing one of more than 12 demo templates. To be fair, several of them only change the colors or the header layout. Still, many put a search box front and center so visitors can track down the right destination fast, a thoughtful touch that plenty of other themes skip.
Navigation is built around the visitor as well. A secondary menu sits prominently at the bottom of the screen and shows an icon next to each holiday category. It is a nice detail that helps people find a destination without scrolling below the fold.
Entrada also ships with two well-known plugins for building layouts, Slider Revolution and Visual Composer. It works with WooCommerce and MailChimp too, which covers most ways of engaging your visitors.
Adventure trips are a niche, yet good web design still helps sell them. Entrada packs in practical features, so consider it seriously.
Traveler
Its name is plain, but the Traveler theme comes with a large set of layouts, with options such as video backgrounds, image grids and a testimonials editor. PayPal integration lets you take donations or sell your services, and the smart search helps visitors locate a specific article or video. The theme targets travel agencies and companies serving people who want to see the world. Newcomers tend to find it easy, thanks to the included Visual Composer plugin and one-click install.
Adventure Tours
Adventure Tours targets operators and agencies selling outdoor adventure packages.
Any serious travel website needs a good booking system, and this one gives visitors what they need to reserve their next trip with you. Scheduling regular tours is easy, and you can cap the number of tickets, offer several time slots and show the key details of each tour. Say you run shore excursions for cruise passengers: you can lay out the day’s activities as a timeline, add a map of the main stops on the route, put photos and video in a gallery so guests know what to expect, and display badges such as highest rated, on sale or limited seats.
This matters for sales: you can show five-star ratings from happy customers who took your Alaska haunted mine tour or your Costa Rica whitewater rafting trip. When people see that others enjoyed themselves, they are more inclined to book.
Other features deserve a mention too. Before booking, customers can use the search engine to find the trip that best fits their taste, budget and preferred location. Suppose John wants a week-long romantic beach break with his wife, away from the kids and the winter cold. Filters can point him to your boutique resort package in the Dutch Antilles instead of a ski trip in the Colorado Rockies.
Need polish plus power? Adventure Tours is a very good option.
Trendy Travel
With a clean, lightweight build, the Trendy Travel Theme serves travel agencies, hotels, tour operators, package travel companies and similar businesses. Its banner holds an advanced search, and a custom events calendar shows what is happening in particular places. Several custom post types help you create pages for tour packages, holiday packages, gift packages and more.
CityTours
CityTours fits hotel and tour booking in cities, with clean, urban styling to match. Want something modeled on Airbnb? It does that well (nothing wrong with it).
The layout is simple and stylish, which makes it easy for travelers to search for a hotel or tour. Your part is to supply good deals with hotels or tour groups; the carefully planned UI/UX handles the rest. Much like the Airbnb search page, CityTours can list results in a grid with attractive photos of every available property or tour. Travelers can narrow the results with filters for price, five-star ratings, customer reviews, amenities and facilities, neighborhood or district, and other variables.
Calling it a mere Airbnb clone would sell it short, because it has features of its own. Tour guide profile pages give your certified partners space to pitch themselves to customers. Tour and itinerary timelines describe in detail where customers will go and what they will do. A handy invoicing tool also gives clients quick access to receipts for expense claims, which is useful at tax time.
Proven design plus a practical feature set makes this worth a close look for any travel business.
Love Travel
Love Travel suits any travel service, from hotels and resorts to honeymoons and cruises. This retina-ready theme with infinite scrolling includes a strong slider, a travel custom post type, shortcodes, a contact form, Fancybox images, a range of animations and WooCommerce integration. You also get a playful built-in countdown page, mega menu support, a full-screen version, and masonry or blog-style galleries for presenting your content.
Altair
Offering both fixed and full-width layouts, the Altair theme is a great fit for travel agencies and tour companies. Its distinctive booking form makes your company more memorable, and the advanced tour search lets customers find the packages that match what they want. The destination pages stand out most, combining parallax sliders with attractive content areas that draw people in and tempt them to book a trip.
GoExplore!
GoExplore! earns its exclamation mark. Pictures lead on blogs or destination guides built with it, and it is made for many contributors.
It ships with a destinations plugin made only for GoExplore!, which readers and owners alike will enjoy on an advanced blog. Look at big names such as Nomadic Matt: their guides let readers explore freely. Guides like these earn trust and make you an authority in a niche, say budget travel in Europe or volunteering in Southeast Asia. Blog posts, guides, and even sponsored and unsponsored posts can each be sorted so readers find things more easily. Directories can hold details on restaurants, museums, free activities and anything else that might spark someone’s next trip.
Contributors and community feedback are supported natively. Consider how Lonely Planet’s site offers helpful guides to nearly every place on the planet, written both by paid writers and by keen travelers like you. This theme lets you do the same and grow a network of contributors who share what they know, from island-hopping in the Philippines to finding cheap flights from the USA to Europe.
Want to inspire readers with articles instead of running hotel or tour bookings? This theme is an excellent foundation for that.
Book Your Travel
Book Your Travel is a responsive WordPress theme suited to booking portals, travel agencies, hotels, B&Bs, guest houses, villas and even travel blogs. It has a very clean, modern style and a booking system that works out of the box. You also get a rating system, search, and advanced pricing and filtering tools.
Cousteau
Cousteau is a responsive theme built for travel agencies. This retina-ready theme includes travel features such as itineraries, pricing, categories, maps and videos, all managed from the WordPress admin. It also has a custom filtering system, lots of customization options and standard features like localization, shortcodes, custom menus and theme options.
Tour Package
Tour Package is a fully responsive, retina-ready theme with many tools for agencies. Its booking system, package filtering and localization support cover what a travel agency website needs. Tour Package also includes solid search engine optimization features and custom post types.
Avada
Few themes cover as much ground as Avada, which may be the most complete option here and works for nearly any project.
Because Avada has been around a long time, the bugs that still affect newer themes have mostly been fixed. Even better, its developers have built a large library of full demos you can download, which gives your developer a big head start. Two of them, Avada Destinations and Avada Hotel, may be just what you need.
For a travel agency or tour booking business, you can build a reservations page with full details on hotel, flight and tour bookings, then add contact forms, FAQs and more as needed. A destinations list uses full-screen images or video and smooth parallax scrolling to impress visitors with sharp visuals and fluid navigation. The mega menu feature supports everything from sidebar menus to transparent headers and full-screen clickable logo menus. Menus can be organized around anything from spa and wellness to the different room types your hotel offers.
Its clean, minimal style suits niche luxury travel sites especially well. The large feature set allows deep customization, and its long sales record makes Avada a safe choice for your website.
Midway
Midway suits all kinds of travel companies. Tour management, search and booking come built in, setup is quick, and switching its color takes moments.
Trek
Trek is a fully responsive theme with a clean design built around large images. Customization is easy, with an unlimited color palette and hundreds of fonts, all visible in a live preview. PayPal integration lets you take payments.
Tour Operator
Tour Operator centers on a booking system that is easy to run. Campsites, resorts, B&Bs, guesthouses, tour operators: whatever takes bookings could use it.
Wildcat
Built for travel agencies and booking companies that want a distinctive, easy search, the Wildcat theme puts the search engine at the center of the site. A wide-screen slider shows off dramatic photos of destinations around the world. Colors are easy to change, and the eCommerce-ready design makes it simple to earn money from your site. It is responsive, and you can translate your posts and pages so visitors in any language can read them.
Hotel Themes
Bellevue
Hotels and B&Bs have a huge number of themes to choose from. Choice is good, but many of them are copycat designs that just crowd the market. Sadly, Bellevue is one of them. Quality is fine; what is missing is anything distinctive.
Bellevue looks good on paper. Seven demo layouts, covering hotels, cabins, beach houses and more, help you get started fast. For deeper changes, Glossy’s admin panel has a built-in drag-and-drop page builder.
Bundled extras include two premium plugins, Master Slider and WP Booking System. Welcome as they are, richer themes can match everything here.
With so many rivals competing for your attention, you may well spend your money on another theme. Even so, Bellevue is well designed and perfectly able to present your hotel or B&B, provided it catches your eye.
Holiday
Hotels and motels that want a custom booking system with WooCommerce support can look at the Holiday theme. Room filtering helps guests find the price and room type that suit them. With the booking form builder you can create a search module tailored to your business, and a booking database makes it easy to manage past, current and upcoming reservations.
Flawleshotel
For hotels and resorts that want striking high-resolution images and fast booking, the Flawleshotel theme is a strong option. It is fully responsive and makes it easy to manage accommodation and see who is arriving. A one-click install with demo content means you never start your design from a blank page. Online booking runs through WooCommerce, and multilingual support is available.
Soho Hotel
Any hotel after an elegant, practical design should consider the Soho Hotel theme. This luxury hotel theme has a smooth booking engine and an availability checker, so guests are never frustrated by booking a room that turns out to be taken. Seasonal pricing filters help you get the most from your rates, and payable deposits let you collect money by PayPal or bank transfer.
Nice Hotel
Elegant and full of features for hotels and resorts of every kind, the Nice Hotel theme includes multilingual support and a fairly capable reservation system, which keeps booking easy to manage and easy for guests. It also has an events page, a blog, testimonials and more. It ships with four skins, and you can make your own too.
Viva Hotel
Viva Hotel stands out on this list with its large slider photos and prominent booking module. Its responsive design and advanced theme options give you what you need to reach your main audience. The reservation form is tidy and quick to complete, and unlimited sidebars let you shape the site exactly as you like. Add an events calendar, custom widgets and Google Fonts, and it is hard to go wrong.
Nation Hotel
Responsive and built mainly for hotels and motels, the Nation Hotel theme has an unusual homepage layout that lets customers reach the booking engine in seconds. The Revolution Slider plugin is included for showing off your rooms and services. What sets it apart is the depth of control: 46 theme options and 14 widgets for customizing your site.
Travel Blog Themes
Travelista
Travelista is a good fit for travelers and bloggers, offering nine post formats that help you stand out. Its elegant, responsive design comes with advanced theme options for presenting your trips the way you like. Unlimited colors and translation support make it quick and simple to reach readers in other languages.
Himmelen
Himmelen echoes the word Himalayan, a nod to rugged peaks that fits a big, ambitious blog or zine.
The demo’s stark charcoal gray and white palette sets the mood for a blog of polished writing, beautifully filtered photos and inspiration posts made for Pinterest. Himmelen looks wonderful in use: the plain scroll arrows darken on hover, the single-color buttons turn from transparent to solid, and images blur slightly when your cursor rests on them. You get nine blog post styles, from header images to video and gallery posts for work that is more visual than written, and browsing the galleries is a pleasure. The well-balanced typography looks good right down to the punctuation. The header at the top of the page sticks as you scroll down, so navigation stays easy.
Some modules were built specifically for this theme to keep readers engaged. A popular posts section highlights the posts readers are most likely to click, based on criteria you choose. You also get an Instagram-style Inspiration block plus a long-form Stories block: one holds quick posts, the other deeper pieces. Guest writers get credit via an author bio at each article’s end.
Inspiring looks and reader-first design make Himmelen excellent for a new travel zine or blog.
WPVoyager
WPVoyager suits a travel blog that needs no extra frills, just an attractive home for your photos and writing.
The map placed front and center as the page header makes its purpose obvious. After all, a travel blog exists to show where you have been. A simple header menu keeps the site easy to navigate, and you can embed photos and videos easily to bring your stories to life.
WPVoyager won’t win prizes for features. Still, if you need a blog theme and want a look that stays clean yet stylish, it works.
Passenger
Travelers can share their stories and upload photos and videos easily with the Passenger theme. Its responsive layout works well with the Soliloquy Slider plugin for featuring your latest trips. WooCommerce support helps you sell your own products, and the various page layouts are great for building your brand. The theme customizer suits users of any skill level and supports post formats, custom headers and more.
Evoke
For sharing travel photos and stories, the Evoke theme offers a clean, modern layout. Travel bloggers will appreciate its support for high-resolution photos, and the interface encourages custom designs. It is friendly to beginners too, since changing colors, post layouts or even your logo is simple and intuitive.
Travel
Travel is an attractive full-screen theme and a strong choice for showcasing travel photography. The interface is polished and the design bold and modern. It uses AJAX scrolling and supports four post formats.
Other Travel Themes
Listify
Listify suits anyone who wants to build a directory for a particular place. Highlight fun things to do in your city or town, and put a quick search on the homepage so visitors find things easily. It offers an impressive slider and video backgrounds, plus WooCommerce support for selling souvenirs. Businesses can add and claim their own listings in a community you moderate. With a responsive layout and strong settings, it is a safe bet for a directory site.
Launchkit
Launchkit targets landing pages and marketing, yet bends easily into a single-page booking site for tours.
Many of its features suit a travel booking site. Full-screen images and video make a strong first impression, and full parallax scrolling adds movement as visitors scroll down. You can add vivid photo galleries of everything you offer, along with high-contrast CTA buttons that, paired with good copy, can help fill every tour.
Solid design and well-chosen plugins mean it gets results for travel businesses even with little content.
The Navigator
The Navigator builds a location-based experience on Google Maps. This responsive theme is made for travel blogs and guides and comes with several theme options, a slide-out widget panel and full-width page templates.
No longer available
- Magellan
- Voyage
- Paradise Cove
- Hotelia
- Santorini — Replaced by Zermatt
- The Trip
- Tourism
- Travelogue
- Adventure
- TravelNews
- Explorable
