Here are the shortlisted WordPress email marketing plugins suitable for business owners and marketers of all domains:
MailChimp for WordPress
The Mailchimp for WordPress plugin is a powerful tool that seamlessly integrates your WordPress site with Mailchimp. It allows visitors to easily subscribe to your newsletter. Mailchimp also provides powerful, AI-powered marketing automation and audience management features.
As one of the best WordPress email marketing plugins in today’s market, Mailchimp for WordPress helps you seamlessly grow your email list by creating appealing and accessible signup forms. It also integrates with existing forms on your site.
Standout features
- Create customizable, mobile-optimized signup forms that provide complete control over fields and native HTML.
- Integrate with numerous WordPress plugins, including WooCommerce, Contact Form 7, and Gravity forms.
- Developer-friendly, with PHP API and extensive documentation for custom integrations.
- For revenue analysis, the premium version allows tracking of WooCommerce orders in Mailchimp.
The pros
- Simple installation process
- Quick data syncing between WordPress and Mailchimp
- Comprehensive form customization options
The cons
- Can be costly for businesses with larger email lists
MailChimp for WordPress pricing
- Single: $99/year for one site
- Plus: $149/year for three sites
- Pro: $199/year for 10 sites
Ratings: 4.8 | Active installations: 2+ million
weMail
weMail is a handy WordPress plugin for email marketing. It offers straightforward integration with most email marketing tools, making it useful for businesses looking for an affordable plugin to grow subscribers using a WordPress website.
Standout features
- Grow subscribers with opt-in forms, such as Comment opt-ins, registration opt-ins, and blog page opt-ins tailored to WordPress websites with a quick setup.
- Set up automated ecommerce email use cases, such as new user emails, recent buyer emails, first-timers, and more.
- A drag-and-drop campaign builder lets you choose templates and drag-and-drop email elements to create full-fledged campaigns in minutes.
- The Teams feature helps take control of team access to your WordPress website and other email marketing tasks.
The pros
- Custom-made for WordPress makes setup and third-party tool integration effortless
- Plenty of ready-made email templates
- Handy segmentation options to cluster subscribers
The cons
- The free plan does not include trying out automated campaigns
- Lack of advanced segmentation options and A/B testing of campaigns
weMail pricing
- Free Forever: Up to 3,000 subscribers
- Premium Plan: Starts from $5/month for 1,000 subscribers
Ratings: 4.3 | Active installations: 10,000+
Formidable Forms
Formidable Forms is a powerful WordPress email marketing plugin and form builder software with advanced features for business owners looking for intuitive WordPress online forms.
Standout features
- Get started with form templates and customize them to fit your use case and requirements. You can also alter custom form HTML to change form layouts and functions.
- Collect customer feedback on your WordPress website by creating polls and surveys without any coding.
- Build high-converting, responsive forms and collect data, such as payments, user registration details, donations, and more.
- Seamless integrations with top email tools and automation platforms like MailChimp, Zapier, GetResponse, HubSpot, and others.
The pros
- API integrations with 5,000+ applications and third-party tools
- Converts form data into user-generated content
- Highly customizable forms
The cons
- Some small businesses have found the plugin to be expensive
- Styling forms could take time to master
- No free plan or trial
Formidable Forms pricing
The plugin has four-tiered pricing, and below are its annual payment plans:
- Basic: $39.50
- Plus: $99.50
- Business: $199.50
- Elite: $299.50
Ratings: 4.8 | Active installations: 400,000+
MailPoet
MailPoet is one of the most sought-after Woocommerce and WordPress email marketing plugins. With over 700k websites using MailPoet, the plugin helps personalize email communication and offers a ton of lead-capturing features.
Standout features
- Flawless email deliverability through MailPoet’s advanced email-sending infrastructure and an email delivery expert team.
- Fully integrated with WordPress, MailPoet is easy to use and offers a drag-and-drop WordPress newsletter builder.
- Pre-created WordPress Users List that does not require manually adding website users’ email addresses. This feature auto-updates your contact list from day one.
The pros
- 50+ stunning pre-designed email templates
- Customizable signup forms that need no design skills
- A dedicated delivery team to guide business owners
The cons
- Has a very limited free plan with basic automation
- A lack of campaign A/B testing
- Some businesses consider MailPoet alternatives more affordable
MailPoet pricing
Below are the monthly pricing plans for 500 subscribers:
- Free: Up to 5,000 emails/month
- Basic: $11/month
- Pro: $13/month
- Agency: $33/month
Ratings: 4.4 | Active installations: 600,000+
Newsletter
Newsletter is another uncomplicated email solution for WordPress websites. Using this plugin, you can start sending emails to subscribers right from your WordPress dashboard and implement several other features to improve user engagement over time.
Standout features
- A simple drag-and-drop newsletter builder to create high-converting, rich newsletters starting from your own content.
- Geolocation targeting to analyze where your subscribers are located and how they interact with your emails.
- The Premium plan’s Autoresponder feature lets you set up an email series once and takes care of future follow-ups and other conversations on auto-pilot.
- Newsletter’s WordPress Users Integration automatically adds users as new subscribers every time they register to your WordPress blog.
The pros
- Easily customizable email templates and subscription widgets
- Detailed campaign reporting, tracking, and user targeting
- Flexible with several other external email delivery solutions
The cons
- May not suit larger websites as the plugin banks on your web host and may cause potential hosting restrictions in the long run
Newsletter pricing
Apart from the free Basic plan, Newsletter has two paid plans:
- Blogger: $79/year for three sites
- Agency: $269/year for unlimited sites
Ratings: 4.6 | Active installations: 300,000+
Brevo
Brevo, formerly SendinBlue, is an end-to-end email marketing toolkit for WordPress websites. From a self-hosted marketing and sales platform to email management, Brevo has extensive plugin features for WordPress.
Standout features
- Design professional campaigns and power them up for conversions using Brevo’s easy-to-use marketing tools for other channels like WhatsApp, SMS, and Facebook.
- Bulk sending of personalized emails using Brevo’s email API. You can send up to 120,000 emails in just one minute.
- Transactional email capabilities to send messages instantly and on time. Also offers quick setup and customization of transactional templates with customer details.
The pros
- Offers real-time analytics
- View and manage campaigns from the detailed Brevo dashboard
- Affordable pricing
- Easy drag-and-drop email campaign builder
The cons
- May take beginners longer to grasp compared to other plugins
- No integration with some tools, for example, HubSpot CRM
Brevo pricing
Brevo’s Free plan offers up to 300 emails a day. Below are the plugin’s marketing platform plans:
- Starter: $9/month for 5,0000 emails/month and limited features
- Business: $18/month for 5,000 emails/month and more advanced features
- Enterprise: Custom pricing
Ratings: 4.2 | Active installations: 100,000+
OptinMonster
OptinMonster is not a standalone email marketing plugin but a pop-up tool. You can perfectly integrate it with other email marketing plugins or software and use its capabilities in tandem.
Standout features:
- Grow your email lists and optimize website conversions with popups that need minimal setup.
- 700+ templates proven for conversion that you can use as-is or customize to your liking.
- Exit intent technology tailored to capture more sales enables personalized email campaigns and triggers based on website visitors’ behavior and actions.
- Test multiple versions of your emails, such as headlines, content, CTAs, etc., using the tool’s A/B testing feature.
The pros
- A/B testing of campaign versions to eliminate guesswork and wasted efforts
- Minimal setup and vast customization as per your business needs
- Behavioral automation based on users’ actions to target and segment them better
The cons
- Limited free and Basic versions (no A/B testing and limited integrations)
OptinMonster pricing
The tool has a four-tiered pricing plan that’s billed annually:
- Basic: $9.97/month for one site
- Good: $19.97/month for two sites
- Better: $29.97/month for three sites
- Best: $49.97/month for five sites
Ratings: 4.3 | Active installations: 1+ million
Constant Contact Forms
Constant Contact is a digital marketing tool that offers Constant Contact Forms, a WordPress plugin that collects visitor information from WordPress websites and automates campaigns.
Standout features
- User-friendly email editor for mobile-optimized emails, along with hundreds of pre-made templates to choose from.
- Automated paths using dynamic content to make customer connections with emails easier. For example, adding birthday wishes with custom freebies.
- Event marketing feature to help you run and host marketing events through event invitation emails, landing pages, and social posts. Also, manage all your event-related emails and posts in a single place.
- Data-driven email tracking to improve campaign performance. Access engagement reports, compare up to five campaigns, create heat maps, and more.
The pros
- On-the-go real-time email campaign tracking
- Advanced list segmentation features to target the right people
- Plenty of ecommerce-specific email marketing tools, such as sign-up forms, personalization, online ads, and more
The cons
- Few users found the support team to be unresponsive
- Occasional UI bugs
Constant Contact pricing
- Lite: Starts at $12/user/month
- Standard: Starts at $35/month for three users
- Premium: Starts at $80/month for unlimited users
Ratings: 2.7 | Active installations: 30,000+
Mailster
Mailster is another of the best WordPress email marketing plugins that doesn’t require third-party tool involvement to help with email marketing. It has the same interface as WordPress, thus shortening the learning curve.
Standout features:
- Mailster’s drag-and-drop editor speeds up newsletter creation by letting you arrange template elements or your website content.
- Custom automation to send emails post-specific triggers or user actions. For example, onboarding emails to new users.
- Email segmentation within WordPress using 30+ predefined conditions.
- A/B testing of campaigns and access to spam reports, image optimization checks, links, and more.
The pros
- The largest library of templates so far, with 400+ basic and premium templates
- Similar UI to WordPress makes the plugin very beginner-friendly
- Detailed analytics on campaign performance
The cons
- No free plan, you can only test the editor
- Few users state the email editor needs to be more responsive for mobile devices
Mailster pricing
There’s no free Mailster version available. However, the plugin makes up for it by offering a demo and a 14-day money-back guarantee.
Here are its premium plans:
- Starter: $79/year and comes with three automations
- Professional: $99/year and comes with 10 automations
- Agency: $199/year and comes with unlimited automations
Ratings: 4.3 | Active installations: 10,000+
Best WordPress email marketing plugins: Key takeaways
After reviewing the top 10 WordPress email marketing plugins, it’s clear that each offers unique features to suit different business needs.
Here are the key takeaways:
- Best for seamless integration: Mailchimp for WordPress offers easy integration and customizable forms, making it ideal for beginners
- Best free option: weMail provides essential features for small businesses, with a free plan for up to 3,000 subscribers
- Best for advanced customization: Formidable Forms excels with its powerful form-building capabilities and API integrations
- Best for WooCommerce: MailPoet offers flawless email deliverability and a dedicated delivery team, which is perfect for WooCommerce sites
- Best for A/B testing: OptinMonster, and Mailster offer A/B testing to help optimize your email campaigns
For most WordPress users, Mailchimp for WordPress, or MailPoet are excellent starting points. However, the choice depends on where your priority lies, whether it’s ecommerce, integration with Mailchimp, or WordPress-native functionality.
Leverage the power of WordPress email marketing plugins. Transform your WordPress site into a powerful marketing hub and better connect with your audience.
