One of the main reasons why WordPress has become so popular in the recent years is due to the wide range of plugins at your disposal. However, with so much choice, narrowing down the best WordPress plugins for you needs can be overwhelming.

Thankfully, you don’t need to look very far to find the best WordPress plugins. For starters, many free solutions can be found in the Plugin Directory. They enable you to add functionality such as website security, social sharing, site backups, and much more.

In this article, you’ll find 14 plugins we believe every WordPress website owner and developer should be aware of in 2018. Without further ado, here are the plugins that could help you the most this year!

1. WooCommerce

Screenshot of WooCommerce plugin website.

Powering almost a third of all e-commerce websites, WooCommerce is one of the most popular WordPress plugins for those who want to set up an online store. This e-commerce plugin makes it easier to sell a wide range of physical and digital products to customers all around the world. It also includes a huge extension library, at a range of prices.

What’s more, given that 51% of Americans prefer to shop online, having a quality foundation in WooCommerce for your storefront is crucial for success.

Key Features:

  • Integrates with a wide range of extensions and other plugins.
  • Easy to setup
  • Accepts various payment options.
  • Offers a developer-friendly structure.

Recommended For:

Website owners and developers who want to sell products or services through their WordPress websites.


2. Yoast SEO

Screenshot of yoast plugin website.

Considered to be the best WordPress plugin for Search Engine Optimization (SEO), Yoast SEO is designed to help you publish higher-quality, search-optimized content. Because the SEO landscape is often changing, it’s important to employ a stellar plugin to keep ahead of the curve.

Yoast SEO operates via a unique traffic light system, clearly showing you how your content will fare with search engines. In addition, you can also assess the readability of your post, meaning that not only search engines will be happy, your readers will be too.

While Yoast SEO is a completely free plugin, there’s also a premium version available, starting at $69.

Key Features:

  • Analyzes WordPress pages and posts and identifies SEO weaknesses.
  • Updates page analysis results when the appropriate SEO changes are made.
  • Builds XML Sitemaps.
  • Creates breadcrumbs on compatible WordPress themes.

Recommended For:

Those who want to conquer the front page of the most popular search engines.

3. W3 Total Cache

W3 Total Cache plugin

In a nutshell, a slow website has a dire effect on your traffic, and consequently your sales. To combat this, you’ll need a caching plugin such as W3 Total Cache. In short, this plugin saves a version of your site’s pages on your visitors’ computers, meaning your site will load quicker on subsequent visits. It’s a vital weapon in the fight against slow browsing speeds, especially with increasing mobile usage in 2018.

Key Features:

  • Compatible with a wide range of hosting solutions (runs perfectly on Hostinger) and servers.
  • Caches most elements of a WordPress website.

Recommended For:

Website owners of all stripes who want to speed up their website.

4. Jetpack

Jetpack plugin for WordPress

Jetpack is a solution from the developers of WordPress, designed to help you generate more online traffic, secure your website, monitor performance, and much more. It consists of a number of modules that can be activated (or not), and sets itself up as a one-stop shop for additional WordPress functionality.

The core features of Jetpack are completely free. However, a premium version of this plugin offers backups and additional security scanning, along with a myriad of other features.

Key Features:

  • Analyzes and produces website statistics.
  • Protects your website.
  • Monitors website downtime and uptime.
  • Lets visitors interact with you and your content through social sharing, advanced commenting, and a stylish contact form.

Recommended For:

If you need a wealth of simple-to-use functionality at your fingertips, Jetpack is ideal.

5. Keyy Two Factor Authentication

Keyy two factor authentication plugin

Online security breaches are on the rise and hacking attempts are common, so it’s essential to use robust security measures. One popular method is Two-Factor Authentication (2FA), which enables you to verify your identity through your smart device. The Keyy Two Factor Authentication plugin is one of the best solutions available.

Once installed, this plugin enables you to log in to a WordPress website using your smartphone. You’ll also need to download the corresponding app for you device, from which you can create a pin number or record your fingerprint. When logging in, simply open the app, and point your phone at a code that appears on screen.

There’s a premium version of this plugin available, but the free version should be enough for most users.

Key Features:

  • Removes the need to enter a password.
  • Creates and stores a 2048-bit RSA digital key on a smart device.
  • Protects a website from unauthorized access.
  • Enables you to access all of your WordPress websites with one click.

Recommended For:

For the security conscious, Keyy is going to be a vital part of your workflow.

6. Broken Link Checker

Broken link checker plugin

As the name suggests, Broken Link Checker looks for those links that could cause a 404 error on your website. This is extremely important, as your site could be penalized by the major search engines if it includes too many missing or broken links.

Once installed, the plugin will monitor your site for broken links and provide a report in your WordPress dashboard. From there, you can edit the link in question, or otherwise dismiss the notification. Also, it will take a while to run an initial check (especially if you have a large website), but you can check its progress again via the dashboard.

Key Features:

  • Monitors your site for broken links.
  • Notifies you if there are issues, both through email and the WordPress dashboard.
  • Stops search engines from following broken links.

Recommended For:

Those who want to optimize their website, and make sure their search ranking is as good as it can be.

7. Zigaform – Contact Form

Zigaform is a flexible and Ultimate WordPress form builder plugin which allows you to build responsive forms on few minutes using a simple yet powerful drag-and-drop form creator. Also it provides amazing form elements and skin live customizer that makes you to build professional forms. Also it provides an administration section where site admins manage tons of form options. It’s really easy to customize and you don’t need programming skills.

Zigaform is a 100% mobile responsive contact form solution, so your contact forms will always look great on all devices (mobile, tablet, laptop, and desktop).

Build complex forms with conditional logic. You can automatically hide or show fields or entire pages in your form based on selections your users make. Check demo samples

Key Features:

  • Drag and Drop Interface
  • 100% responsive form
  • Smart conditional logic.
  • Highly customizable
  • Easily customizable form editing

Price: $29 | Get Zigaform Now

Alternatively, you can start with Zigaform Lite for Free.

8. Google Analytics Dashboard for WP (GADWP)

Google Analytics Dashboard for WordPress plugin

Given the competitive nature of doing business online, monitoring your site analytics is a must to stay ahead. The Google Analytics Dashboard for WP plugin will help shed light on your website’s activity, directly from your WordPress dashboard.

The installation process is simple, and once complete, you’ll find a dedicated panel on your WordPress home screen. While other similar plugins are available, GADWP provides a more stylish layout, along with more metrics to track. It’s ideal for those who need as much information as possible at their fingertips.

Key Features:

  • Reports visitor details in real time.
  • Tracks important website events.
  • Offers access to specific Google Analytics reports.

Recommended For:

Internet marketers and site owners who need to monitor how their sites are performing, in real time.

9. Wordfence Security

Wordfence security plugin

Wordfence Security is an all-in-one plugin designed to protect your WordPress website from a wide range of online threats. It’s arguably the most popular security plugin for WordPress, which will be invaluable when dealing with the latest security threats.

For starters, it includes a continually-updating Threat Defense Feed, which protects your site with new Web Application Firewall (WAF) rules, malware signatures, and much more. What’s more, there are features to help you blacklist and whitelist IP addresses, block users and countries automatically, and on their premium plan, implement 2FA for all users.

Key Features:

  • Recognizes and blocks online threats.
  • Provides constant monitoring of your website.
  • Works from a regularly updated database of malicious threats.

Recommended For:

Practically anyone who wishes to protect their website comprehensively from malicious intent.

10. Imagify Image Optimizer

Imagify Image Optimizer pluginWhile it’s been a factor for a number of years, given the prevalence of mobile browsing in 2018, a slow-loading website is not option. Images with a large file size are often a big culprit, so a solution such as the Imagify Image Optimizer will be crucial for keeping page size (and consequently speed) down.

This plugin is largely automatic, in that it will scan and optimize any images within the WordPress Media Library. Although there is a limit on how many images can be optimized for free, there are a range of premium plans to suit your requirements.

Key Features:

  • Compresses website images based on three algorithms.
  • Restores images to their original state upon uninstall.
  • Automatically optimizes images in the Media Library.

Recommended For:

For those who worry about how quickly their page loads, or if you offer a media-heavy website, Imagify Image Optimizer will be ideal.

11. Sumo

SUMO tools pluginMuch like Jetpack previously, Sumo is a collection of free tools to help enhance your website’s functionality. However, this focuses solely on visitor interactions, rather than any other site aspect.

For example, you can implement social sharing for content, generate heat maps, provide a number of pop-up options to help build subscriber lists, and much more. What’s more, Sumo can be integrated with most leading autoresponders, including AWeber, MailChimp, and Constant Contact.

Key Features:

  • Offers a suite of social interaction tools.
  • Enables you to analyze your visitors’ activity.

Recommended For:

Online marketers who want to increase traffic with a number of powerful tools.

12. UpdraftPlus

Updraft Plus PluginBackups are a perennial requirement for all website owners, and finding a quality solution should be one of your first tasks once you go live. With that in mind, UpdraftPlus is one of the most popular (and powerful) backup plugins available.

This plugin provides scheduled and automated backups out of the box, to a variety of different storage options such as email, Google Drive, and Dropbox. Backup and restoration can both be carried out with one click, and the developers have made sure the resources used by the plugin are minimal. Finally, there’s also a premium version of the plugin, which adds further storage options, along with a multitude of other features.

Key Features:

  • Backs up and restores sites with one click.
  • Provides automated scheduling of your backups.
  • Enables you to save to a myriad of storage locations.

Recommended For:

UpdraftPlus is recommended for anyone who values their site – it’s one of the major essential plugins currently available.

13. NextGEN Gallery

NextGen Gallery pluginFinally, we have NextGEN Gallery. Modern website design demands smooth visuals that don’t step on your content’s toes. This plugin is the WordPress gallery plugin of choice for millions of WordPress website owners and developers, and provides a modern way to display your images.

The back end offers comprehensive management of your media, much more so than the default Media Library. You also get two front end layouts to choose from, and two design styles. Each of these has a wealth of customization options, meaning you can tailor your gallery to fit your site’s distinct look. For those who need additional functionality, there are also a number of premium extensions available, to help turn your gallery into a full-fledged space to sell and proof your images.

Key Features:

  • Provides powerful image management out of the box.
  • Includes a number of layout designs, all with extensive customizations.
  • Enables you to enhance functionality via premium extensions.

Recommended For:

For those who deal with images professionally, or who simply want more control over how their images are presented, this NextGEN Gallery is a standout choice.

14. Migrate GuruMigrate Guru WordPress Plugin Page

Migrate Guru is a fully automated and free WordPress migration plugin. It offers a clean, smooth and reliable way to move any WordPress site or WordPress multisite network.

This plugin runs on BlogVault’s (team behind the plugin) servers. By running on external servers, Migrate Guru doesn’t overload WordPress site, and ensures that sites as large as 200 GB can be transferred without any issues. On top of that, it has a simple 3-step process which is easy to understand even for WordPress beginners.

Key Features:

  • Can transfer websites as large as 200 GB
  • Works on external servers
  • Easy to use

Recommended For:

For website owners who want to switch to a different WordPress hosting and freelance WordPress developers.