Website Pop-up Builder by BDOW! (formerly Sumo)

Plugin · Free + paid

10,000+ active installs · Rated 4.2/5 · Updated October 19, 2026

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A WordPress plugin connecting your site to BDOW!, formerly Sumo, a service for pop-ups and signup forms that grow an email list. It offers targeting rules, A/B testing, templates, autoresponders and integrations with email tools and WooCommerce. It suits small businesses and bloggers building a mailing list. The plugin and a basic account are free, with paid upgrades for more features.

Pros

  • Pop-ups and signup forms managed from the vendor dashboard
  • Simple site ID setting, no pop-up code to write
  • WooCommerce cart subtotal and coupon helpers

Cons

  • Front-end script from an external service on every page
  • Pop-ups and statistics depend on a BDOW account
  • Paid features are promoted through the dashboard

Topics: Ecommerce plugins , Lead Generation plugins

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